Abbott Square Market
Branding a new culinary and entertainment venue
Brand Strategy,
Development
Simple & Elegant
The primary Abbott Square Market brand is minimal yet distinct. The square container reinforces the name, and the dividing line hints that the market is separate from the rest of the larger Abbott Square location. Small details in the typography help the brand to be memorable and give it some personality.
Coasters
Primary Logo
Iconic
An icon set representing the Market’s food and entertainment options
Aspirations
Built in Craft CMS, the site expresses the vision for the Market. Assets are easily changed once it opens.
